BRAND IDENTITYBRAND GUIDELINE
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Brand
Guidelines.

Nordlys Version 1

BRAND IDENTITYLOCKUP LOGO
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Lockup Logo.

This lockup ensures consistent brand expression across all applications.

Nordlys
BRAND IDENTITYCLEARSPACE
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Clearspace Horizontal Logo.

The horizontal logo requires clearspace to ensure visibility and impact.

Nordlys
xx/2
BRAND IDENTITYCLEARSPACE
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Clearspace Vertical Logo.

The vertical logo requires clearspace to maintain balance and clarity.

Nordlys
xx/2
BRAND IDENTITYCOLOR PALETTE
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Primary Colors.

Our primary colors define the core identity of the Nordlys brand.

Seaweed
Hex
#13290E
Rgb
19, 41, 14
Hsl
109, 49%, 11%
Cmyk
54, 0, 66, 84
Pantone
Pantone 5535 C (approx)
Woodland
Hex
#3B5C23
Rgb
59, 92, 35
Hsl
95, 45%, 25%
Cmyk
36, 0, 62, 64
Pantone
Pantone 349 C (approx)
Cucumber
Hex
#89AF54
Rgb
137, 175, 84
Hsl
85, 36%, 51%
Cmyk
22, 0, 52, 31
Pantone
Pantone 369 C (approx)
Black Forest
Hex
#051604
Rgb
5, 22, 4
Hsl
117, 69%, 5%
Cmyk
77, 0, 82, 91
Pantone
Pantone 447 C (approx)
Caper
Hex
#D7E8B5
Rgb
215, 232, 181
Hsl
80, 53%, 81%
Cmyk
7, 0, 22, 9
Pantone
Pantone 580 C (approx)
Ice White
Hex
#FBFDF6
Rgb
251, 253, 246
Hsl
77, 64%, 98%
Cmyk
1, 0, 3, 1
Pantone
Pantone 11-4001 TCX (approx)
BRAND IDENTITYCOLORS LOGO
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Colors Logo.

Use the color logo to express Nordlys with full visual impact.

Nordlys
Nordlys
Nordlys
Nordlys
Nordlys
Nordlys
BRAND IDENTITYTYPOGRAPHY
Upper Floor Studios07 / 13

Typography.

Typography reinforces the Nordlys voice through clear, modern, consistent typefaces.

Space Grotesk
Body
Helvetica

Shown by name, rendering may vary by device.

Mono
Geist Mono
BRAND IDENTITYCHARACTERS
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Characters.

Each character shape reflects our modern, geometric, highly legible identity.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789&#?!

BRAND IDENTITYBUSINESS CARD
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Business Card.

The logo and details on a standard business card.

Nordlys
Jane AuroraCreative Directorhello@studio.examplestudio.example
BRAND IDENTITYAPP ICON
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App Icon.

The mark as an app icon across sizes.

BRAND IDENTITYSIGNAGE
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Signage.

The lockup on environmental signage.

Nordlys
BRAND IDENTITYSOCIAL
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Social.

The brand as an avatar and a social post.

@studio
Nordlys@studio
BRAND IDENTITYLOGO VARIATIONS
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Logo variations.

The wordmark, submark, lockups, and alternate marks.

Submark
Horizontal lockup